Built by someone who thinks
about pricing for a living.

For over ten years I've helped companies build pricing strategies and optimize conversion rates. I've spent my career thinking about one question: how do you get people to pay for something they value?

When I started looking at how bloggers and newsletter writers monetize their work, I kept meeting the same publisher: someone with a WordPress site, an archive worth reading, and no straightforward way to charge for it. They were spending more time deciding how to get paid than writing.

So I built Publisher Paywall. A paywall that stays out of your way. You write — Publisher Paywall handles the rest.

Bobasoftware is my small studio in the Bay Area. My mission is simple: talented people should get paid for their brilliant work. Publisher Paywall is the first. There will be others when they are ready.