Built by someone who thinks
about pricing for a living.

For over ten years I've helped companies build pricing strategies and optimize conversion rates. I've spent my career thinking about one question: how do you get people to pay for something they value?

When I started looking at how bloggers and newsletter writers monetize their work, I saw the same problem everywhere. The tools were either too complicated, too expensive, or took a cut of every dollar earned. Publishers were spending more time wrestling with software than writing.

So I built SimplePress. A paywall that stays out of your way. You write — SimplePress handles the rest.

Boba Software is my small studio in the Bay Area. My mission is simple: talented people should get paid for their brilliant work. SimplePress is just the beginning. I'm building a suite of tools — from paywalls to SEO — that help creators earn what they deserve.